Resume
Results-driven marketing and web design professional with a proven ability to blend creative strategy and technical expertise to deliver measurable business impact.
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Creative Marketing & Web Design Leader with 20+ years of experience driving brand growth through strategic marketing, innovative design, and high-performing websites
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Proven success leading multi-brand marketing initiatives, managing large-scale website redesigns, and delivering measurable results in lead generation, e-commerce sales, and brand visibility
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Skilled in UX/UI design, SEO, graphic design, e-commerce development, and marketing automation
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Expertise spanning WordPress, Shopify, Webflow, HubSpot, and custom HTML/CSS
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Adept at managing cross-functional teams, vendor relationships, and complex multi-site portfolios while maintaining brand consistency across all channels
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Combines creative vision with technical expertise to deliver impactful marketing solutions for franchises, corporations, agencies, and entrepreneurial ventures
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Web Design Manager
HomeFront Brands is a Franchisor of 5 national home service brands
- Revamped 6 websites (4 franchise lead-gen and 2 flagship consumer sites), improving UX/UI and increasing lead conversion rates by 35%.
- Actively involved in the end-to-end launch of 7 new brand websites, ensuring full alignment with marketing goals and brand identity.
- Managed and optimized 14 active websites, maintaining 99.9% uptime and improving page load speed by 40% through performance enhancements.
- Created and published hundreds of location- and service-specific pages, boosting SEO visibility and supporting multi-state franchise growth.
- Streamlined web content workflows, reducing update turnaround time by 30% and improving cross-team collaboration.
- Produced graphic assets for digital campaigns and social media, contributing to a 25% increase in engagement across all five brands.
Marketing Director
- Directed marketing strategy and rebranding for 5 companies, delivering new websites, branding, and collateral within 6 months.
- Migrated 2 e-commerce sites from WooCommerce to Shopify, generating $600+ per sale after two years of inactivity.
- Rebuilt 3 lead-generation websites, improving conversion rates by 40% through optimized funnels and targeted messaging.
- Implemented HubSpot CRM and chat feature for Aluma-Shield.com, automating follow-ups and increasing qualified leads by 2–3x.
- Launched targeted Google Ads campaigns and optimized landing pages, resulting in a 50% increase in lead quality.
Web & Graphic Designer
- Designed and maintained 30+ client websites using WordPress and Shopify, supporting startups, nonprofits, and enterprise clients.
- Delivered responsive UX/UI designs and integrated plugins, improving user engagement and reducing bounce rates by 20%.
- Created branded digital and print assets, enhancing client visibility and contributing to 15% growth in campaign ROI.
- Executed email marketing campaigns that increased client lead generation by 25% using platforms like Mailchimp and Constant Contact.
- Collaborated directly with clients to ensure project alignment, achieving a 95% client satisfaction rate.
Web & Graphic Designer
- Designed and developed 10+ responsive websites using WordPress and Bootstrap HTML/CSS, improving mobile usability by 40%.
- Produced cohesive graphic design assets for digital and print media, supporting consistent branding across all client channels.
- Improved website performance and usability through clean coding practices, reducing page load times by 35%.
- Delivered client presentations and design concepts, achieving high approval rate on first-round mockups.
- Enhanced user experience and brand consistency through photo editing and content optimization.
Marketing Director
FRIENDS of the Blue Ridge Parkway is a non-profit organization that offers volunteership and donations that go to the Blue Ridge Parkway.
Directed overall marketing strategy, overseeing design and layout for all printed materials, including rack cards, business cards, signage, chapter manuals, annual reports, and a bi-annual magazine publication.
Redesigned the organization’s primary website of 300+ pages, improving navigation, user experience, and visual appeal.
Coordinated with online service providers to manage shopping cart functionality, blog content, and site integrations.
Delegated tasks to internal teams and external vendors to ensure timely project completion and consistent brand execution.
Designed and distributed email newsletters and e-blasts, enhancing audience engagement and communication reach.
Creative Director
Managed client relationships from initial consultation to project completion, including setting appointments, gathering requirements, and providing detailed design quotes aligned with budgets.
Designed and coded custom websites, ensuring alignment with client goals, brand identity, and usability best practices.
Provided regular progress updates to clients, fostering transparency and maintaining strong working relationships.
Maintained and updated multiple pre-existing websites hosted or previously designed by the agency.
Assistant Marketing Director
Supported and managed marketing operations for five playset companies, ensuring brand consistency across all channels.
Designed and produced product catalogs from concept to completion, including layout, photography, copywriting, and print preparation.
Developed complete website designs for multiple brands, improving visual appeal, functionality, and user experience.
Coordinated with printers, vendors, and internal teams to meet deadlines and maintain high-quality marketing materials.
Owner/Operator
Founded and managed a freelance marketing and design business, delivering creative and strategic solutions to a diverse range of clients.
Provided end-to-end services including SEO, web design, email marketing, graphic design, photography, and branding.
Designed and developed custom websites optimized for usability, performance, and search engine visibility.
Created impactful marketing collateral and digital campaigns to strengthen brand identity and drive engagement.
Maintained long-term client relationships through reliable communication, timely delivery, and consistent quality.